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Natasha Sinagoga

Industry Expert on Advanced Advertising, Leadership and Product Deployment

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    Recent Posts
    $1 For Your Data

    $1 For Your Data

    You NEVER Lose When You Do The Right Thing!

    You NEVER Lose When You Do The Right Thing!

    What Makes a Winning Performance?

    What Makes a Winning Performance?

    Go Fast Alone Or Far Together

    Go Fast Alone Or Far Together

    Knowledge Is Power?

    Knowledge Is Power?

    Every Day is a Dress Rehearsal

    Every Day is a Dress Rehearsal

    Happy 20th Birthday to Display Advertising

    Archive
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    • October 2014 (1) 1 post
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    Go Fast Alone Or Far Together

    Go Fast Alone Or Far Together

    It is a common misconception by some leaders that they can do it faster alone. How many times have you heard "I am working on a deadline and it will take longer to explain what I am doing, so instead I have to just do it myself…". In the short term, this philosophy might work, but in the long term it is not feasible. For one teams that work together are the ones that are consistently successful. Secondly, this type of mentality is what causes burnout. These are the mana
    Knowledge Is Power?

    Knowledge Is Power?

    We often hear knowledge is power, but how many times have you been in a meeting and the presenter goes deep. They spend most of their time telling you how and not enough time telling you why. They go way deep...until your so deep in the forest you can't remember how you got there. They use all their "corporate speak", add a few internal acronyms and give you justifications for question you didn't even have yet. Everyone's eyes start to gloss over and their minds wander to
    Every Day is a Dress Rehearsal

    Every Day is a Dress Rehearsal

    In today’s highly competitive landscape it is crucial to stand out from the competition and take a position of leadership. If you are simply managing your business and career as status quo then you need to revisit this mentality and take on a mindset that every day is a dress rehearsal. Whether your goal is to gain a new client, advance your career or grow your current business it is crucial that we all take advantage of a winning mindset. Our competitors may just show

    Happy 20th Birthday to Display Advertising

    Did you know that October 27th, 2014 is the 20th birthday of display advertising? It seems younger…doesn’t it? Many advertisers still treat display advertising as new media but it has a 20 year legacy and represents a $50B plus marketplace. The first display ad was posted on hotwired.com, an industry site for technology something very different then the now popular site hotwire.com for booking travel. Back then you could not book travel online as everyone was using dial up
     

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