For the first time in nearly 30 years, the NHL's Stanley Cup Playoffs will broadcast every game on cable television. This is thanks to the NHL's success since their latest TV rights deal with ESPN and Turner Sports went into effect last year. With the Stanley Cup Playoffs on the horizon in the midst of an action-packed sports slate, plenty of consumers will be glued to their linear TV channels.
Justin Paura welcomes Natasha Sinagoga, Ampersand's Vice President of Sales, back to the podcast to discuss Ampersand's offerings as we dive into spring. She shares the impact of the Stanley Cup Playoffs coming back to cable in a full capacity, why the numbers have been so successful for hockey in recent years and also the expectations for women's basketball, both college and the WNBA.