​​As data becomes prolific in all businesses, I was shocked to find a Nielsen Scarborough survey in my mailbox. As most of my communication is via text/email and almost all of my bills are electronic the majority of the mail I get is junk mail or boxes from Amazon. If it wasn't for Amazon, I would probably never check the mail and would have never gotten their paper survey. Having spent my entire career in media, I support and thank Nielsen Scarborough for all that they ha