Did you know that October 27th, 2014 is the 20th birthday of display advertising? It seems younger…doesn’t it? Many advertisers still treat display advertising as new media but it has a 20 year legacy and represents a $50B plus marketplace. The first display ad was posted on hotwired.com, an industry site for technology something very different then the now popular site hotwire.com for booking travel. Back then you could not book travel online as everyone was using dial up